Dikeledi Rosemary Lebese
Derek Bestel

Dikeledi Rosemary Lebese

Marketing Communications Consultant

IIE Diploma in Public Relations
The IIE’s Varsity College Pretoria
Company: RPM Events and Décor company

Describe your daily duties:
Social media management (content creation; building brand awareness) and I manage social media campaigns.

Why did you choose the qualification you studied?
Corporate Communications was the perfect course for me to take into my passion for events, languages and media.

What is your greatest achievement to date career wise?
Landing an internship with companies such as RPM and the Zavion Kotze Events Company. Yes, the Corporate Communications programme has equipped me with valuable skills, which I use throughout my position at RPM Events and Décor.

What are your future career plans?
To grow in the public relations/events industry with the hope of gaining a mid-level position within the next 5 years and possibly a company of my own thereafter.

How has the Career Centre assisted you while you were at The IIE’s Varsity College?
Working with the Campus Career Centre Coordinator on 'landing my foot in the door' was amazing. Not only did she help me recognise my strengths and how to use them to my advantage, but she helped build the confidence which I believe has helped me grow my career so far.

What was the one thing that stood out the most for you about The IIE’s Varsity College?
The student culture and atmosphere at The IIE’s Varsity College was one of the most enjoyable things and what I miss the most.

What advice would you give to students who are looking for or about to embark on their first job?
Determination is key. When you know what you want to achieve and are really willing to work for it, nothing can stop you. Be proactive, don't wait for opportunities to present themselves, seek them out by volunteering or approaching companies.