The IIE Bachelor of Arts Honours in Communication (Contact) will provide an articulation route for graduates holding a relevant Bachelor of Arts degree or equivalent qualification with Communication Studies up to NQF level 7. In line with industry demand, this degree will equip students with deeper insight into and proficiency in some of the core fields in the communication discipline and guide them in applying such knowledge in a particular context.
Due to the fact that communication encompasses such a broad spectrum of themes in inter-disciplinary areas, and since it plays a major role in many sectors such as government departments, businesses, healthcare, media institutions, information technology, non-governmental organisations and in private practice, it is essential to provide a qualification that enables candidates to acquire advanced skills, competencies and knowledge in communication practice. Communication is fundamental on so many levels that it is vital to develop graduates who have mastered its mechanisms.
The command of communication mechanisms will enable graduates to become communication professionals who are equipped to deal with evolving challenges in global, cultural, political and business environments. Since communication is the driving force for innovation and progress, dynamic and professionally sound leadership skills need to be incorporated into the development of communication professionals who will apply these skills to the successful execution of corporate strategies.
Communication studies also provides graduates with important personal insights into the world that can broaden their horizons and enhance skills development valuable to all employers such as team work, critical thinking, analysis and problem-solving skills, as well as strong writing and presentation skills. This communication qualification is also designed to enable candidates to pursue further personal and professional development, and to promote life-long learning.