Tips for better digital communication


BA communication

If you’ve chosen to study a communications degree like a BA communication, you’ve selected a qualification that will help you regardless of the industry you pursue a career in. This is because communication in our digitally-driven world has taken on a more dynamic form. For starters, it has become one of the most important skills for recruiters looking to fill positions. It’s also become a key differentiator for those who succeed in their chosen industries and those who seem to fall short.

Whether it is written, verbal or even non-verbal forms, like body language, communications are essential to the way we connect with others. It’s what makes a communications degree so popular for success in the modern world. How can you improve your skills when it comes to the digital context? We’re taking a closer look at a few useful tips below.

Don’t be afraid of change

The digital world is similar to real life where change is always a constant. The only real exception is the rate at which it occurs. In the online realm, change unfolds much faster. As a result, those interested in keeping up to date with the latest communication trends will never stop learning. From new platforms to improved methods, you’ll need to stay up to date if you’re going to be able to communicate well. Understanding how each platform works will empower you to use them to the best of your abilities.

Embrace innovation and the testing phase.

Those studying a BA Corporate Communication will know that with evolving digital comes the need for constant innovation. To execute impressive and impactful communications, one needs to step outside the comfort zone. This means considering new avenues for brand messages online and testing out a few before settling on an effective strategy. Of course, this will entail some trial and error because not every brand needs a Twitter and an Instagram account. Instead, different platforms will lend themselves better to certain business types than others. Being mindful of this will ensure that time and resources aren’t wasted on social media avenues that don’t serve business objectives.

Know your style and use it to your advantage

Whether you’re communicating for a brand or in a personal capacity, it pays to understand the style and tone that works in each instance. This is a unique “edge” that sets you and your brand apart from the rest. One curse of digital is that everyone starts to sound the same, so looking at ways to stand out can only help you. If it involves business communications, why not use a collaborative effort to work on a style and tone for the brand? This will mean coming together to discuss what a brand represents and how it should come across to an audience. Be warned, you might not all agree at first, but soon you would have come to an agreement on what direction the communication should take.

Choose a qualification that suits the demands of digital.

At The IIE’s Varsity College learners can study a range of IIE qualifications that meet the ever-changing industries they’ll work in when they graduate. We also empower candidates to exceed their own expectations so that they can take life to the next level. With lecturers that are respected professionals in their respective fields, our lecture sessions are full of insights that you just won’t find in textbooks. An unwavering dedication to academic support helps drive incredible pass and module distinction rates. This has helped the vast majority of our graduates find employment within the first six months of completing their qualifications. For more on the popular IIE Bachelor of Arts in Corporate Communication degree, and what it stands to offer you, please click here.

Varsity College is an educational brand of The Independent Institute of Education (The IIE). South Africa’s leading private higher education provider that’s registered with the Department of Higher Education and Training and accredited by the British Accreditation Council (BAC).

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