2/19/2015 | PSYCHOLOGY AND COMMUNICATION Page Content With the modern conversations being driven by platforms like Facebook, Youtube, Twitter and many others, news can spread like wildfire. But this has meant that people in public relations management are needed more than ever to respond to this fast-paced conversation.I mean “conversation” in a very non-specific way. In public relations, you’ll be tasked with creating and maintaining the public face of a company which includes clients, suppliers and other stakeholders. This means that the conversation you’ll have is with a very broad audience. There is a great deal of responsibility in this but the level of excitement and how interesting this field far outweighs the challenge. This career, apart from its high standing in business, allows you to let your creative spirit loose. You’ll be responsible for writing press releases, organising special events, liaising with the media, implementing internal and external communication programmes, lobbying, and conducting opinion research surveys. The variety of tasks will depend a lot on the company you decide to work for. But regardless of whom you’re with the adventure of helping a company raise and maintain its social profile will keep you busy in this dynamic world.A Diploma in Public Relations Management may also open up many other career paths. These could include Event Management, Promotions, Media Liaison, Marketing, Communication and Consulting. The Independent Institute of Education (The IIE) Diploma in Public Relations is offered at Varsity College campuses. The tuition covers Business communication, Communication Science, Project Management and Business Management.Varsity College is a brand of The Independent Institute of Education (The IIE). The IIE degrees, diplomas and higher certificates are offered at Varsity College campuses. In addition we offer tuition support for qualifications conferred by the the IMM Graduate Institute of Marketing (IMM GSM) and has academic partnerships with international institutions such as The Open University (OU) of the United Kingdom and the International College of Hotel Management (ICHM).If you’re interested in a diploma in Public Relations, or if you’d like to inquire about other programmes available to you, contact us on www.varsitycollege.