No matter the industry, public relations is a must to ensure that your brand image is a positive one. Looking to enter into the PR field as a Media Liaison person? PR courses are aplenty and there’s no shortage of inspiring stories about PR powerhouses who’ve changed the industry.
With more than 50 years of experience in PR, Harold Burson is one of the most recognised international PR representatives. Having consulted with large corporates to government and even charities, he’s the go-to guy for PR in the United States. His agency Burson-Marsteller (founded alongside Bill Marsteller in 1953) is the largest PR agency in the world!
This former Director of Global Communications for Facebook has taken her knowledge of communications to her clientele on a private basis as a freelancer! We think this is a remarkable achievement, seeing as she could have chosen to work for any agency of her choice. Brandee was also named one of Business Insider’s most effective PR people in technology.
As US president Barack Obama’s Deputy Campaign Manager, Stephanie has proven her worth twice, with Obama having been re-elected after his first term in office. The New York Times has called her “a one-woman attack squad”, making her a force to be reckoned with in the PR world.
"Advertising is saying you’re good. PR is getting someone else to say you’re good."- Jean-Louis Gassée
As the former Vice President of Communications at Google, Elliot now works as the Vice President of Communications for social media giant, Facebook. He is also the Vice President of public policy, keeping things above board for the social network. Elliot holds degrees from Harvard and the John F. Kennedy School of Government. With a membership base of one billion, Elliot oversees all of Facebook’s communication staff that deal with queries and grievances of all kinds.
If you’ve got a goal to take on the PR world, why not get a qualification that counts? An IIE Diploma in Public Relations (DipPR) at Varsity College could bring you one step closer to the career of your dreams. Varsity College is an educational brand of The Independent Institute of Education (The IIE). To find out more, visit our website, www.varsitycollege.co.za.
*SLP: Short Learning Programme