Event management is all about brand, brand, brand


Event management is all about brand, brand, brand

A common challenge for many modern businesses is breaking through the noise of marketing. But with your help and training in an event `management course you’ll have the exciting challenge of helping a company launch itself into the public conversation.

Companies like RedBull didn’t become the successful giants that they are by being meek and passive. Think of their F1 team, air races and off-road motorcycle team. From these it’s clear that they relied on having a strong relationship with their customers and potential customers by engaging with them in exciting ways.

Many of these included hosting events that allowed people to get to know the brand and its special way of doing things while still being entertained. This can be challenging. Apart from making sure that essentials like venue management, speakers and entertainment is looked after, there are also issues like publicity and sponsors to consider. 

Not every event will be an F1 race in Monte Carlo, but each brand will have its own unique way of engaging with the public. And you’ll have the exciting task of making sure that your client’s brand is reflected in their event.

Doing an event management course and working in the field is highly interesting, dynamic and can be very fast-paced. You’ll keep up with trends in social media, have a lot of interaction with different people and assist a company in opening up their brand to the public. And of course, with your client’s success, other clients will want you to do the same for them.

A Higher Certificate in Event Management may also open up many other career paths. These could include event co-ordinator, conference organiser and event project manager. The Independent Institute of Education (The IIE) Higher Certificate in Event Management is offered at Varsity College campuses. The tuition covers topics like public relations, event management and project management. Varsity College is a brand of The IIE.

The IIE degrees, diplomas and higher certificates are offered at Varsity College campuses.  This Higher Certificate is aligned with the HEQSF at NQF level 5 and is accredited by the Council on Higher Education (CHE) as a Higher Education qualification. The above mentioned Higher Certificate is also registered by the South African Qualifications Authority (SAQA) ID number 84686.

If you would like more information about this certificate, or you’d like to inquire about other programmes available to you, contact Varsity College or visit the Varsity College website at www.varsitycollege.co.za.