Corporate communication refers to the way businesses use structure and systems to relay messages, ideas and content internally, and externally. This process is vital as not only does it keep all the different componenets of the business informed about what is happening within the company, but it also notifies the public.
This generates public interest which is vital when attempting to gain public support, keeping steak-holders pleased with what the company is doing, as well as allowing the company as a whole to respond appropriately and timeously.
Prospective students who are interested in how a company manages its lines of internal communications can benefit hugely from a
degree in corporate communications also includes marketing communication. This avenue of the industry is dedicated to the tricky task of communicating externally to the public and media. Positions in this area of a business require an individual to be highly creative. Marketing communication is vital to the health of the perception of a company by the media and public, a crucial component of public relations.
People who are goal orientated and who enjoy working with others, potentially in teams, towards initiating proactive communication methods within a variety of corporate and public situations. When the appropriate communication strategies are put in place effectively, a company is able to achieve their objectives in the most effienct way possible.
A communications degree opens up doors to job opportunities in positions such as public relations, event management and communication strategy (to name a few).
This BA degree is conferred by The Independent Institute of Education which the Open University recognises as a degree awarding body. This is an internationally recognised qualification and is recognised as contributing 240 points towards the Open University’s BA/BSc Honours Open Degree Programme in terms of the General Credit Exemption rating system.