A vital component to the success of any organisation is the strength of the relationship that it maintains with its various stakeholders. Maintaining this relationship requires technical skill, effective communication and strategic thinking. The Diploma in Public Relations is a three year programme with a strong emphasis on the theoretical aspects and hands on practical elements of Public Relations. This Diploma considers professional practice within the PR sector as a key area to ensure that those in the communication environment, and particularly specialising in PR, are trained and skilled to contribute to the communication sector within Southern Africa.
If you aspire to become a PR consultant, promote or manage an organisation’s public image and build relationships with key stakeholders.
Liaising with the media, planning and organising events, writing and editing press releases as well as producing organisational publications, are all activities that you should be interested in. You must also like working with people and have good organisational skills.
The IIE’s Diploma in Public Relations is accredited by the Council on Higher Education (CHE) and is registered with the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on level 6 (SAQA ID: 88523).
This qualification is endorsed by the Public Relations Institute of Southern Africa (PRISA). The endorsement of this qualification is an indication to the marketplace that a formal process has been undertaken to ensure that the qualification offered is of a high quality and has met the criteria laid down by the authorising body. PRISA is recognised by the South African Qualifications Authority (SAQA) as the professional body for Public Relations and Communication Management.
If a Higher Certificate (or equivalent) or Advanced Certificate is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to diploma studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar.
If you are an international student, you must ensure that:
Demonstrate suitability for admission in terms of Senate’s resolution 6.6 of 20 October 2005 which allows for Senate’s discretionary conditional admission (if applicable).
Please note, requirements for entry to this qualification are correct at the time of printing, however, these may change. At the time of registration, please check that the entry requirements have not changed.
The Diploma in Public Relations is offered over three years and consists of 29 modules including Work- Integrated Learning modules, which are aimed at providing you with the necessary practical skills to enable you to be ready for the world of work. The academic year runs from February to November. The modules are delivered on a full-time basis with lectures offered from Monday to Friday. In addition to attending lectures, you will be expected to spend time conducting your own research and working on assignments.
To gain the most from the blended learning experience and VC’s Wireless classrooms and campuses, students are required to BYOT (Bring Your Own Technology) mobile device – netbook, laptop or tablet – to develop the necessary academic and digital literacies over the duration of this qualification.
In order to be awarded this qualification, you must have achieved a minimum final year mark of fifty percent (50%) for each module of the programme; and have met all the Work Integrated Learning requirements, where applicable.
On successful completion of the qualification you will graduate with a Diploma in Public Relations conferred by The Independent Institute of Education (The IIE) and endorsed by PRISA.
Please click here to view the IIE’s terms and conditions
*SLP: Short Learning Programme