Can Marketing Courses make you a better Marketing Manager?


The short answer is, yes. The benefits of taking marketing courses are that you’ll receive a recognised qualification in marketing management, build on your marketing knowledge and be updated on new marketing strategies and techniques.

Marketing courses are also designed to further equip you with skills in financial management, human resource management and corporate strategy.

A Marketing Management programme is offered through The IIE's Varsity College Part-Time as well as other various Short Learning Programmes certified by The Independent Institute of Education (The IIE). This short learning programme allows you to work and study at the same time. Lectures are held after business hours, on either Saturday mornings or once a week in the evening, over a period of 27 weeks.

Emphasis is placed on teaching you the skills to become a better marketing manager. This programme assists you in refining your skills of analysis and your ability to solve various marketing problems, thus making it easier for you to work effectively in almost any marketing environment. The Marketing Management programme we offer tuition for looks at a variety of strategies and topics, such as:

  • Marketing philosophy
  • Strategic approaches to business
  • Marketing environments
  • Planning processes
  • Marketing research
  • Finding market opportunities
  • Understanding consumers
  • Product strategy
  • Customer relationship management
  • Promotional strategy
  • Strategy development
  • Advertising and promotions
  • Competitive advantage creation for businesses

This programme is endorsed by the Chartered Institute of Business Management (CIBM). The IIE's Varsity College Part-Time, an educational brand of The IIE. The IIE is registered with the Department of Higher Education and Training as a Private Higher Education Institution under the Higher Education Act 101 of 1997. The IIE is South Africa’s largest independent provider of tertiary education.

If you’re interested in discovering job opportunities that lie ahead, consider taking the Marketing Management programme. For more information, please contact us at The IIE's Varsity College Part-Time, or visit us here.

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