5 Reasons Why Corporate Communication Isn’t Going Anywhere


Corporate Communication

There are some things in life that are inevitable. These include the likes of death, change and taxes. Another one to add to the mix is that Corporate Communication will always matter. Despite the global economy or technological advancements, this type of business conduct is essential.

This means that studying a Bachelor of Arts in Corporate Communication is a sure way to place yourself in good stead in a job in a market that’s always evolving. To make this a little clearer, we’ve got five more reasons why this communications discipline here to stay.

No man is an island and no company is either

A business’ ability to craft messages that resonate with their market is the key to its success. In the past, engaging with investors might have been seen as more important. But in an age where consumers are enlightened and more empowered than ever, how a brand chooses to chat to its following is everything. From fitting into popular culture to speaking the language of an audience, companies are fighting to be heard in saturated markets. This makes the right communication the way to cut through the noise and secure loyalty. It also helps cement brand identity.

It’s what’s on the inside that counts

As it turns out, your mom was onto something. In the past, outward messages took prevalence but today, what businesses tell their employees is just as important. From facilitating daily processes to solving conflict and even driving change, internal communication is a must. It improves the awareness of workplace factors like goals, issues, fundamentals and more. This kind of communication also opens the channels between management and employees. It’s been known to improve staff retention as well. Whilst this can be attributed to less organisational conflict, it can also be linked to feelings of staff involvement. With employees feeling like their opinions are heard and taken into account, they’re more likely to feel appreciated.

Birds of a feather…

Whilst we’re on the subject of retaining employees, good communication has been known to attract the best talent in the industry. This is because companies who can effectively articulate who they are and what they can offer, end up drawing more interest. If you consider big brands you’d love to work for the likes of Google and Facebook, you’ll find that they have their own unique tone that’s identifiable to them. They also seem to know how exactly how to put their own stamp on things through communication.

Social media has changed the game

We’re all aware that social media has come to change the way we communicate. This is true for the way businesses communicate with us. No longer are brands forced to rely on traditional forms of media. They’ve had to adapt to new platforms and new ways of engaging with their audiences. This has meant a learning experience for all organisations. They’ve had to tailor the content they put out and they’ve needed to adapt to engaging in real time. With social media becoming the norm for most forms of communication, there’s no reason why this trend will change any time soon.

Secure your future

If you’d like to pursue a career in communications, we’ve got just the programme to help you do it. For more on the IIE Bachelor of Arts at The IIE’s Varsity College or to find out more about us, please click here.

Varsity College is an educational brand of The Independent Institute of Education (The IIE).