IIE Marketing Management – Distance (Online)
- Programme type: Short Learning Programme
- Duration: 3 Years Minimum 12 Months
*Download factsheet for comprehensive information about this qualification.
Successful marketing today ensures survival in an increasingly competitive environment and a dynamic approach to marketing marks the success of leading companies worldwide. This short learning programme (SLP) emphasises the development of skills required to analyse and solve marketing challenges. Based on recognised theoretical principles, it focuses on practical strategic marketing applications. This enables students to put their learning into practice immediately - and maintain their critically important competitive edge.
Students should meet the following requirements:
> Be proficient in English
> Preferably have three to four years work experience
> Must be able to engage in self-directed study
The IIE Marketing Management programme is a SLP that is certified by The Independent Institute of Education (The IIE). Students enrolled for the SLP can submit an application for an academic credit upon completion, to be exempt from the equivalent full qualification module when registering for:
> The IIE BCom degree (exempt from Marketing 1A and 1B) *
*Important note: Entrance requirements apply. Please speak to a consultant for more details. Content changes may occur
All SLPs available through The IIE'S Varsity College Part-time Studies have been specifically designed for working adults. These SLPs differ from The IIE full qualifications available through Varsity College which are registered on the National Qualifications Framework. Before registration students must ensure that the programme selected best suits their individual learning and workplace objectives.
Career Opportunities +
Teaching And Learning Strategy +
At The IIE’s Varsity College we are proud of and passionate about our shift away from the ‘traditional lecturing’ methodology to our blended-learning strategy – the VCBlend.
This blended-learning strategy extends learning beyond the confines of the classroom and creates opportunities for our students to work collaboratively, with peers and their educators, to construct their understanding of concepts. Student engagement is supported by the use of a learning management system (LMS) and the online learning materials that have been developed to underpin our teaching strategy.
Due to the VCBlend approach, you will be expected to spend time conducting your own research, study for assessments and work on assignments. To gain the most from the blended learning experience, VC’s Wireless classrooms and campuses, students are required to BYOT (Bring Your Own Technology) such as mobile devices, netbooks, laptops or tablets, etc. so as to develop the necessary academic and digital literacies over the course of this Honours degree.
As such, academic life for our students is dynamic, challenging and relevant.
Postgraduate Study +
British Accreditation Council +
The IIE is not only accredited in South Africa but its dedication to providing quality education also led to it being accredited by the British Accreditation Council (BAC) in 2014. The British Accreditation Council is an independent authority in the United Kingdom that accredits private providers globally, including Greece, Switzerland, Singapore, India, Mauritius and the United Arab Emirates. In 2017 The IIE had its accreditation status confirmed by the BAC as an Independent Higher Education Institution confirming our confidence in the international comparability of our standards.
“South African students need to know, when they select a private higher education institution, that the standards offered are equivalent to those of a public University. Our students get this from our extensive local accreditation and registration. The students also benefit from knowing that we meet international standards too. The IIE is accredited as an Independent Higher Education Institution by the British Accreditation Council. Locally and internationally we have demonstrated the quality of what we offer,” said Dr Coughlan, Director, The Independent Institute of Education.
The IIE’s Varsity College students can be confident that their IIE learning experience meets international best practice standards